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Restaurant Review - Nov. 2014 (front page)
PRESS RELATIONS
Within Farine team more than other brands, I got the opportunity to be in charge of many different aspects of PR missions.
- Edition of Press kits and Press release edition ;
- Bonding with Media partners to set long-lasting collaboration despite low Media investment ;
- Copywriting articles for Cafe Culture China print magazine (in English and translated in Chinese for publishing) ;
- Select space purchase in online press (inc. Dianping and SmartShanghai) and drive design execution ;
- Proof reading print and web publications ;
- Comment replies for online reviews (SmartShanghai, BonApp or Trip Advisor) ;
- Collaboration with Chinese bloggers for brand promotion
Café Culture Magazine - March 2016 (double page)
Smartshanghai - Regular bookings - (Dining section, top-page banner)
Media notes - Seasonal products / Special events - Practical information
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