SOCIAL MEDIAS
I mainly focused on Wechat, a local media combining features from Facebook, Twitter and Viber - that became over the past 5 years the one social media to be on in China.
I was in charge of opening official accounts for the 3 most established brands I was working on, from static content to newsfeeds, including automatic tags to facilitate information flow with our Chinese customers.
I opening Farine official Wechat account in September 2014, it rose above 20K followers on February 2017, without any sponsoring or advertising space purchase.
Curious to see what it looks like? Scan below:
In China, one can question the relevance of investing time and resources to develop online presence through Western social medias. I personally consider it was critical to be present and thus chose Facebook (1,200 followers) and Instragam (750 followers). I was also conducting emailing campaign through Mailchimp upon new stores opening, special events and product launches.
